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Manufacturing

Service Automation in Manufacturing

Detailed implementation of an AI automation system for a fast-growing German B2B SaaS team.

Service Automation in Manufacturing case study visual

Baseline Challenge

Support requests sat unstructured in inboxes and escalations were identified too late.

Solution Design

Automated classification, prioritization, and ticket creation with escalation paths.

8-Week Implementation

  • Week 1: Process audit, lead scoring logic, and KPI definition
  • Week 2-3: CRM integration, email orchestration, and routing rules
  • Week 4-5: Qualification bot with guardrails and quality gates
  • Week 6: Dashboard for response time, SQL rate, and conversion
  • Week 7-8: Team enablement, rollout, monitoring, and optimization

Outcomes

Stronger SLA compliance and transparent service workflows.

  • -41% first-resolution time
  • +29% SLA hit rate
  • -35% escalations

Next Scale Stage

  • Automate outbound playbooks for targeted follow-up sequences
  • Feed product-intent signals into lead scoring
  • Expand executive reporting for revenue forecast and pipeline quality

Tawi AI

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