Work

Proof over promises

Selected cases in a clear problem-solution-outcome format backed by practical metrics.

Case study outcomes and automation framework visualization

Case Studies

Lead Routing for B2B SaaS visual

SaaS

Lead Routing for B2B SaaS

Problem
Leads were distributed manually across tools. Response time was 24-48 hours.
Solution
Tawi AI integrated CRM + email + qualification bot with clear scoring rules.
Outcome
Faster first touch, cleaner handoff to sales, higher close rate.
  • -68% response time
  • +22% SQL rate
  • +17% pipeline value
View details
Service Automation in Manufacturing visual

Manufacturing

Service Automation in Manufacturing

Problem
Support requests sat unstructured in inboxes and escalations were identified too late.
Solution
Automated classification, prioritization, and ticket creation with escalation paths.
Outcome
Stronger SLA compliance and transparent service workflows.
  • -41% first-resolution time
  • +29% SLA hit rate
  • -35% escalations
View details
Marketing Ops for E-commerce visual

E-commerce

Marketing Ops for E-commerce

Problem
Campaign reporting was fragmented, slowing budget decisions.
Solution
Central KPI pipeline, automated reporting, and anomaly alerts.
Outcome
Faster decisions and higher efficiency across performance teams.
  • -12 hrs/week reporting
  • +14% ROAS
  • +9% conversion rate
View details

Client Voices

Tawi AI cut our lead qualification time from two days to 15 minutes without sacrificing quality.

[TODO] Anna Keller

Head of Marketing, B2B SaaS, Berlin

The automations are stable and made our sales team 30% more productive.

[TODO] Lukas Weber

COO, Industrial supplier, Munich

We saw clear ROI within six weeks and a major drop in manual errors.

[TODO] Miriam Schulte

Managing Director, E-commerce brand, Hamburg