SaaS
Lead Routing for B2B SaaS
- Problem
- Leads were distributed manually across tools. Response time was 24-48 hours.
- Solution
- Tawi AI integrated CRM + email + qualification bot with clear scoring rules.
- Outcome
- Faster first touch, cleaner handoff to sales, higher close rate.
- -68% response time
- +22% SQL rate
- +17% pipeline value