Baseline Challenge
Leads were distributed manually across tools. Response time was 24-48 hours.
SaaS
Lead Routing for B2B SaaS
Detailed implementation of an AI automation system for a fast-growing German B2B SaaS team.
Solution Design
Tawi AI integrated CRM + email + qualification bot with clear scoring rules.
8-Week Implementation
- Week 1: Process audit, lead scoring logic, and KPI definition
- Week 2-3: CRM integration, email orchestration, and routing rules
- Week 4-5: Qualification bot with guardrails and quality gates
- Week 6: Dashboard for response time, SQL rate, and conversion
- Week 7-8: Team enablement, rollout, monitoring, and optimization
Outcomes
Faster first touch, cleaner handoff to sales, higher close rate.
- -68% response time
- +22% SQL rate
- +17% pipeline value
Next Scale Stage
- Automate outbound playbooks for targeted follow-up sequences
- Feed product-intent signals into lead scoring
- Expand executive reporting for revenue forecast and pipeline quality
Tawi AI
If you want similar outcomes for your team, we will define the fastest implementation path in a strategy call.
Book strategy call